I was pondering my first time working in PR, publicity and promotions after leaving art college in 1991. I was the PR Officer for the UKKW (United Kingdom Karate do Wado Kai Federation)
My tools were the following; pen, paper, typewriter, Dictaphone, cassette player and VHS video recorder. Pen and paper for notes at interviews and events, the Dictaphone to record interviews then make notes with pen and paper. The cassette player to play back anything I may have recorded that way and the same with the VHS camera.
Today I use a PC (with wireless keyboard, mouse and printer), laptop, mobile phone, Facebook, Twitter, LinkedIn, digital land line phone, iPod, in-car CD system and pen and paper.
The new ICTs have cut my time spent working and researching by a huge margin. I can play and email clients music to the music media. Interviews and press releases are quickly typed and emailed. The spell check, grammar check and word count tools have saved time looking through dictionaries and thesauruses and physically counting word. My laptop and mobile phone allow me to be "at work" 24/7 365 from anywhere in the world. The social networking sites are great for business plugging and my in-car CD system allows me to hear demo's by clients and prospective clients whilst on the road. ICTs have been a boon and have integrated into my work perfectly.However, I still use pen and paper, for initial note taking and my Uni work and I still like the physical product of the CD.... Old habits die hard!imgs.xkcd.com/comics/duty_calls.png
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1 comments:
You can indeed use your laptop etc all over the world, but have you seen what mobile phone companies charge for roaming data access?
If you're accessing data using the mobile network abroad it will cost you more than 200 times as much as it costs in the UK.
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